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BRAF Conference
30 March 2007


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Workshop E:    Enterprising communities Is there a role for ecotourism in helping to sustain communities?

Introduction by James Little, Natural Discovery

View James' presentation on sustainable tourism in the UK - powerpoint slide show

Workshop discussion summary

 The workshop split into two break- out groups to considered (A) visitor activities and (B) tourism “infrastructure” in Bedfordshire.  Each group was tasked with identifying existing projects, barriers to development and recommended actions. A spokesperson from each group then provided feedback on key issues for consideration and prioritising by the group as a whole.

 What’s going on already?

 Group (A) Visitor Activities in Bedfordshire

Activity

 

Existing Tourism Projects

Barriers to development

Recommended Actions

Walking routes:

 

National trails, interpreted walks, long or short distance, circular…

·          Greensand Ridge

·          Ivel Way

·          Icknield Way

·          Chilterns Way

·          Awareness

·          Attitudes of ramblers & horseriders/ relationship with landowners

·          Publicity

·          More Information

·          Parish Path Partnerships

Cycle routes:

 

Local routes, interpreted routes, on or off road, cycling for softies, activity mountain biking, electric bikes, guided cycle rides, hire shops…

·          Priory Marina

·          Bedford to Sandy

·          Creating in Luton/Bedford

·          Very few of these

·          Awareness

·          Cost

·          Political will

·          Prioritise cycle lanes in towns

·          Cycle hire

·          Publicity

·          Make more use

·          Get more tourists involved

Horse Riding - bridleways, stables, horse hire, Riding schools with accommodation, equestrian events, racing, eventing, show jumping, dressage, polo…

·          Many bridleways

·          Not promoted strongly to tourists

·          Few horse riding businesses re tourism

·          Public [ liability?]

 

·          More promotion

·          More providers

·          Create a racecourse!

Arts and cultural activities - theatre, art galleries, museums, sculpture parks…

 

·          Cecil Higgins

·          Luton

·          Woburn Abbey

·          Corn Exchange, Bedford

·          Not well known beyond Beds (except Woburn Abbey)

·          More signage

·          More publicity

Heritage attractions - National Trust/English Heritage properties, buildings, churches, castles, monuments…

 

·          Wrest Park

·          Willington Dovecote

·          Priory House, Dunstable

·          Woburn Abbey

·          Whitbread/

         Southill Park

·          Not all associated with Beds

·          Publicity

·          Church Open Days

·          Tourist Information Centres

Nature based attractions – gardens, wildlife reserves, safari parks…

 

 

 

·          Churchyards

·          Birds of Prey

·          Whipsnade

·          Woburn Safari

·          Gravel pits

·          Dunstable Downs

·          Forest Centre, Marston Vale

·          Commercial/”ethics”

·          Level of awareness in tourists

·          Lack of tea rooms/refreshments

 

 

·          Niche markets

·          Website development

·          Tourist Information Centres

Local events – festivals, open days, arts and craft fairs…

 

·          River festival

·          Luton Carnival

·          [Farm?]Sunday

·          Dunstable Tudor

 

 

Other activities - Water based (canals, rivers, lakes), family activities, sports

 

 

 

·          Tea rooms as both attractions & overcoming barriers

·          Farmers Market

·          Ouse/Ivel/lakes-gravel pits

·          Canoeing

·          MK-Bedford canal & railway

 

 

 Group (B) Tourism Infrastructure in Bedfordshire 



 

Infrastructure provision

 

Existing Tourism Projects

Barriers to development

Recommended Actions

Public transport – trains, bus, coach, community transport (e.g. ramblers bus, bike express…), other…

 

 

·          Electric bikes

·          Midland Mainline

·          Leighton Buzzard special

·          Translink

·          Marston Vale bikes

·          Priory Park

·          Bus E & W

·          Speed

·          Non-drivers

·          No East/West

·          Rowing Lake!

·          Costs/usage

·          E/W rail (but) Transport ↑→growth

·          Public ↑

·          Rural connection to urban- Methods?

Accommodation - Small hotels,

Pubs, Self-catering, B&B, B&B for horses, Mobile homes

Campsites, Walkers, cyclists, riders welcome?

·          Low except town

·          Villages/rural

·          Pubs

·          No campsites?

·          No youth hostel?

·          Ampthill?

·          Emberton?

 

·          Lack of customers

·          Information/risk

·          Day trippers

·          Reducing risk

·          Increase income stream, information & communication

·          Overnight events

·          Open Air concerts

Accessibility – access/ provision for the disabled, less able and carers.

·          Attractions OK

·          Hotels poor

·          Restaurants could do better.

·          Lack understanding

·          Needs versus constraints of listed buildings etc.

·          Improve education

 

·          Info to visitors

Food and drink – Restaurants, pubs, bars, cafes, bistros, tea rooms, other…

 

 

 

 

·          Tastes of Bedfordshire

·          Big Barn started here (virtual farmers market)

·          Organic Food

·          BuyLocal.Net

·          Bedfordshire Clanger

·          Jordans

·          “Use Local”

·          Knowledge

·          Increase local food

·          More restaurants/pubs to use local food

·          Distinctive name

·          Tell visitors

·          Food mark

Shopping - farmers markets, local food and produce (Eg, Farm shops, vineyards), Local crafts, locally owned speciality shops…

 

·          Farmers Markets

·          Gourmet Market

·          Knowledge

·          Parking poor

·          Communications

More…

 

 

 

·          Tourism Steering Group

·          Carefree Tourism (via Chilterns AONB website)

·          Bunyan

·          Too much info

·          One place for info

 

·          More prominence for Bunyan

 

Issues/Barriers

  • Lack of awareness of what is on offer – amongst both tourists and local people

  • Negative attitudes towards promotion of tourism assets and county

  • Political will lacking?

  • Cost

  • Planners

  • Public transport

    • north/south is easy but west/east difficult

    • Rural connections poor and lack of information

  • Rural accommodation

  • Accessibility

  • Lack of local food

  • Parking in Bedford

Actions

(in order of priority, starting at top priority)

  • Nirah – will put Bedfordshire on the map, but questions about whether it is sustainable

  • Accessibility – need to educate and promote

  • Develop niche markets based around environment/nature-based attractions

  • A central information point

  • Encourage take up and knowledge of the Bedfordshire Food Mark

  • Foster community pride – tourists can engender pride

  • Promote Bunyan

  • Promote overnight stays in villages

  • Increased and better publicity

  • Encourage young visitors

  • Rowing Lake and East/West Rail

  • More providers of horse riding opportunities

 

Key issues to feedback to plenary session

  • Communication, education, especially disabled access

  • NIRAH seen as key opportunity

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